About Us

Our Story

We are a third-generation family business, founded in 2006 by Martin Symington, built on a simple belief: great coffee starts with care, craft, and family values.

From the very beginning, family has been at the heart of everything we do. What started as Martin’s vision has grown into a business now proudly run by the next generations — his sons James and Robert, alongside his grandson Adam. Together, they continue to build on the foundations laid before them, carrying the business forward with the same passion, integrity, and commitment to quality.

Family at Our Core

Being family-run means more than shared ownership — it shapes how we work, how we make decisions, and how we treat our customers. We think long-term, take pride in what we produce, and care deeply about consistency and trust. Every coffee we roast reflects that responsibility.

Passion for Exceptional Coffee

We have an uncompromising passion for great-tasting coffee. From sourcing to roasting, every step is carefully considered to ensure the best possible cup. We invest only in the finest equipment and technology, allowing us to roast with precision, consistency, and respect for the character of each coffee.

This dedication enables us to produce coffee that is smooth, balanced, and full of flavour — whether enjoyed black or with milk.

Looking to the Future

As we move into the next generation, our focus remains the same: honouring our heritage while continually improving, innovating, and refining our craft. We’re proud of where we’ve come from — and even more excited about where we’re going.


Our Private Label Coffee Products

At Pure Roast Coffee, we have the capability to produce a wide range of private label coffee products, including:

  • Whole Bean Coffee – premium quality beans roasted to your specifications for your private label range.

  • Roast and Ground Filter Coffee – expertly blended and ground coffee for retail and foodservice markets.

  • ESE Coffee Pods – we’re the only producer in Ireland and among the few in the UK manufacturing ESE pods, offering your customers single-serve convenience without compromising on quality.

  • Senseo®-Compatible Coffee Pods – perfectly portioned coffee pods designed for use in Senseo® coffee machines, ideal for private label brands.

  • Coffee Bags – an innovative, mess-free way to enjoy quality coffee, perfect for retail and foodservice.

All products are available for private label in foodservice, wholesale, and retail formats, giving your brand maximum flexibility and market reach.


Our Private Label Coffee Roasting Process

Understanding Your Private Label Coffee Needs

Every private label coffee project is unique. We take time to understand your business, your target customers, and your market positioning. This insight enables us to develop the perfect private label coffee roasting solution for your brand.

Creating Your Bespoke Coffee Blend

Our team sources premium coffee beans from plantations around the world, ensuring only the finest quality for your private label coffee. Roasting takes place in our advanced facility in Northern Ireland, where our twin Loring convection roasters ensure an even roast and superior flavour development.

Convection roasting gently circulates hot air around the coffee beans, preserving natural flavours and aromas. This method delivers a cleaner, more consistent roast — the ideal process for creating premium private label coffee blends.

Ongoing Support for Your Private Label Coffee Brand

Our commitment doesn’t end when your coffee leaves our roastery. As your private label coffee partner, we offer continued support, helping you launch your products successfully and providing insights to help you refine and grow your coffee brand over time.

 

Environmentally Friendly Coffee Roasting

At Pure Roast Coffee, we care about sustainability. Our convection roasting technology not only produces exceptional coffee but is also environmentally friendly, reducing emissions and energy usage while maintaining the highest quality standards for your private label coffee.

Partner with Pure Roast Coffee – Your Private Label Coffee Roasting Specialist

If you’re looking for a reliable, experienced private label coffee roaster, Pure Roast Coffee is your perfect partner. From bespoke blends to innovative packaging solutions, we’re here to help you create a private label coffee brand that stands out.

Let’s discuss your private label coffee roasting needs today. Call us on 028 9262 1466.

Pure Roast Coffee – Tried. Trusted. Taste.



Pure Roast Coffee is a BRC AA+ accredited private label coffee roaster and private label coffee supplier in Northern Ireland, offering bespoke coffee roasting, custom blends, and innovative packaging solutions for wholesale, retail, and foodservice markets across the UK and Europe.